CRVST required a brand for a Chicago-style deep dish pizza concept served from a food truck. The goal was to create something approachable for a local audience, while bringing a bold and energetic visual style that breaks away from the usual look and feel of the category
We created an identity built around bold graphics and a dynamic visual language, designed to stand out among food trucks and reflect the energy of Chicago-style deep dish pizza.
The result is a bold and recognizable identity that stands out in a crowded space, helping elevate how the product is seen and experienced.
