Sigma Soft IT Solutions, a rapidly expanding company listed in the Fortune 100, is poised for a rebranding effort with a dedicated focus on their AI solutions. Their objective is to reshape their identity and overall image. As an initial step, we proposed shortening their name to 'Sigmasoft,' creating a more memorable brand while leaving behind the acronym.
The underlying concept of the logo revolves around global connectivity of business systems for large-scale enterprises. Given our focus on system integration for large corporations, the updated brand should convey attributes such as speed, efficiency, and trust. Here are some initial concepts that were presented.
Our objective was to create brand cohesiveness and establish clear messaging that defines their service offerings.
Establishing a strong digital presence is integral to their business, necessitating a website redesign and the development of concepts for social marketing, among various other key touchpoints.
