In a region saturated with tract home builders and cliché nautical branding, the firm needed an identity that resonated with executive-level clients. The goal was to build a brand that felt like a premier, upscale lifestyle company.
We developed a sophisticated visual identity system that bridges the gap between architectural precision and coastal elegance. By moving away from literal imagery and leaning into abstract, we positioned Cove Homes as a bespoke service for specific clients who value quality of work above all else.
The centerpiece of the brand is a modern monogram designed to stand out against the heavy, dated logos of local builders. Using negative space to form a 'C' out of stylized waves, the mark offers a clever discovery for the viewer. Its geometric precision directly reflects the founder’s architectural expertise, signaling that every project is as well-planned as the brand itself.
Beyond the logo, we established a visual language that feels at home in a high-end beach community without losing its professional edge. We moved beyond a single-color look to a palette of Navy and Sand, supplemented by various shades of blue to evoke the sea and shore in a refined way. The system utilizes a strong type pairing: a sturdy sans-serif for reliability and a subtle script that hints at the custom, hand-crafted nature of their renovations.
Beyond the logo, we established a visual language that feels at home in a high-end beach community without losing its professional edge. We moved beyond a single-color look to a palette of Navy and Sand, supplemented by various shades of blue to evoke the sea and shore in a refined way. The system utilizes a strong type pairing: a sturdy sans-serif for reliability and a subtle script that hints at the custom, hand-crafted nature of their renovations.
We delivered a brand identity that captures the essence of coastal living without sacrificing professional authority. Cove Homes now has a visual system that reflects the high-caliber architectural work they produce, allowing them to compete as a premier builder in New Jersey’s most exclusive neighborhoods.
