Shavo from the band System of a Down wanted to launch his own cannabis lifestyle brand in a crowded Los Angeles market. How to stand out and make impact was the challenge.
Create a brand identity and packaging for his vape pens and flower products that was bold and expressed his vision of a streetwear, music and lifestyle brand he could be proud of.
We collaborated closely with Shavo and his vision to create a brand around his lucky number and birthday date of 22. His high energy vibe and creative mind had a lot of ideas on how he envisioned his new brand.
After many rounds of creative and planning we landed on a style that he was excited about and the rest is history.
This brand launched in September of 2018 and has been a huge success.
